Data-driven innovation and strategic alignment assessments focused on the opportunities that fill identified gaps that align with the aspirations and growth of the organization. The 720 degrees approach uses the state-of-the-art analytical and business tools, benchmark with global database and laser focus on top key opportunities that the organization should pursue to exploit/optimize current business operations (Horizon 1), expand/develop new business opportunities (Horizon 2), and explore futuristic business opportunities (Horizon 3).